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App Marketing Company – The Perks
Of Working With An App Marketing Company
With over half a million apps up for grabs on the iPhone app store, it’s no wonder there are so many people turning to an app marketing company to help them out. While app developers have traditionally focused exclusively on building the best and most robust apps possible, they are quickly finding their focus needs to shift. Some developers are attempting to acquire marketing savvy on their own, while others are hiring out-of-house app marketers to ensure their apps do not get lost amid the thousands of others that are released every week. Below are a few benefits of working with an app marketing company.
One of the first things you can expect from an app marketer is a lot of consultation. There are some decisions in the marketing process that you are going to have to make on your own, but an app marketer can consult you every step of the way. They’ll let you know which phases of the pre- and post-launch strategy are particularly important and they’ll be there to guide you every step of the way.
A feature of the app world that is underestimated by many developers is the app description and keywords. Many developers have no idea how important it is to do keyword research and to understand the effect their app description is having on ranking in the app store’s search results. If you want to be listed first in your category, you have to be very smart about how you choose the name of your app and what specific words you’re including in your product description. Every app store ranks their apps differently and according to different criteria, so it is up to your marketing company to understand how to best position your app in the store that you’re using.
It’s also worthwhile to spend some time deciding on a price point. Once again you’re going to want to examine what the competition is doing, if you have competition. Or look at apps in different categories that seem to be offering the end user a similar function. In some cases it can be beneficial to release a free version of your app, that is limited or on a trial basis, encouraging people to buy the full version when their trial lapses or when they run into the limits of the demo. This can be tricky as too much functionality in a free version encourages the user never to upgrade, and not enough does not give the user enough of an idea of what it’s like to own the app.
When the time comes to launch your app, it’s important to have a strategy in place. An app marketer can help you generate a lot of momentum at the initial selling of your app, so that your app gains a lot of exposure and is fresh in the minds of buyers for months to come. One thing that can be extremely helpful to do to aid a large launch is submit your app to a number of independent reviewers, who can write up detailed reviews of your app. This will improve your app’s credibility in the eyes of the iTunes/iPhone store and also in the eyes of your clientele, who will be able to get a lot more information before they buy.
While it is possible to implement some of these suggestions on your own, an app marketer can guarantee that your app gets the exposure it deserves and reaches its target audience. If you’ve recently built an app, you know how much time and effort has gone into its construction. It would be a shame to let all of that energy and resources go to waste for the lack of a little marketing. We happen to know some of the best app marketers in the business and we would be happy to connect you with them for a free consultation.
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